fbpx

Testimonial Tuesday Videos

Client or Patient Review Videos

These videos are amazing to have for your practice. I suggest making them often. 

Read More: Make Better Videos with Your Cell Phone

To be able to visually show people what you’re doing and how other people feel about it is powerful.

Not to mention it allows people to connect better with the person doing the review. 

The Do Not List

Don't Stare at the Camera When Someone Else is Talking.

Don’t stare at the camera when someone else is talking. Look at the person who is talking. Trust me.

You look super weird when you David Blaine the camera with your creepy magician eyes and smile.

You’re already trying to convince people this is real don’t make it anymore difficult than you have to.

Do not try to lead the conversation with questions that are trying to prove a point. 

Do not talk more than the patient. Seriously. It looks way better when the patient is blabbering on in delight than a doctor or practitioner leading the patient to answer certain unusual questions.

Don't Try to Pry Unnatural Information From the Interview

Do not try to lead the conversation with questions that are trying to prove a point. If the questions you’re asking aren’t the questions your audience would be asking don’t ask them to your patients. There is a time and a place for education, this is just a testimonial. 

Don't Try to Out Talk Your Patient

Do not talk more than the patient. Seriously. It looks way better when the patient is blabbering on in delight than a doctor or practitioner leading the patient to answer certain unusual questions.

Don't Use Bad Lighting

If you have shadows or glares on your face try a different spot. If you’re outdoors put the sun in front of you so your face will be lit. lit. 

If you’re inside, try to find a room with natural lighting and do the same as before by putting the sun in front of you.

Your aim is to not have any shadows on the face nor any glares either.

The Do List

Make sure you smile when you're speaking

Smiling while on camera may feel unnatural at first but it looks amazing. You and anyone you plan on putting on film and representing your office should be told the importance of smiling. You will need to tell them multiple multiple times before it sticks and becomes natural.

Do smile at the beginning and end of every clip you take, ever

Additionally smiling at the very beginning and end of a clip can help the editor to make the finished product look even better.

Do make your client or patient look like the star

Although we want everyone to know how great we are and how much they can heal under Dr. So and So’s care we need to remember that this is about the patients. They’re the ones with the incredible healing story. 

Your audience will be able to tell if you’re making it too much about you and not enough about the patient.

Do ask them questions that a general audience would ask them

Make sure when you’re asking questions that a general audience would understand the question and what the answer means.

Although you’re very familiar with all of the regular vocabulary that gets used in your practice, that doesn’t mean your first time viewers know what that means.

Keep the questions simple and easy for others to relate to.

Do ask them questions about their specific experience

Each person has a similar yet very different journey. Ask them specific questions about their condition or healing. Again, keeping it simple and easily relatable for viewers.

Example Questions

Here are some example questions that I have used in patient testimonial videos before that turned out great on camera.

How long have you been a patient?

What were you having trouble with when you first came in?

How was meeting the practitioner for the first time?

How did you like the office?

Was it easy to find?

How do you feel now compared to your first day?

If you had advice for anyone who has never had their nutrition checked, what would you say?

Do you recommend our practice? Why?

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn