BY: ADRIEN BIRD
SEO EXPERT, DIGITAL MARKETING AGENCY OWNER
Search engine optimization or SEO has always been a confusing topic for most business owners. Usually when I say that I do SEO services for businesses I get a strange look as if I had just spoke a foreign language. In this article I will try to make this common but confusing topic a little easier to understand. My own expertise in this field has allowed me to hire and train brilliant young minds that are capable of ranking sites efficiently and cost effectively.
This subject can be easily split into two major components of ranking factors. The first factor involves everything on your website that you have 100% control over. The second factor is everything that happens off of your website which you do not have 100% control over. If you have an SEO agency working for you then controlling the off-page ranking factors is high on their list of things to manage. If you have never heard of off-page, then you probably have quite a few things that need sorted out and improved upon in order to get your site in the top of Google search results.
As mentioned above, on-page optimization includes everything on your website. This covers everything from the words and headings down to the pictures, videos, links, and URL structure of the site. It is very important to have this component of your SEO strategy completely figured out and up to par with industry standards. If your on-page optimization is off it will throw off all of your efforts to rank on Google. You will be not only wasting time but missing out on leads that could be the new customer you need. As a business owner, you could take care of this yourself, with in-house staff, or you could hire a specialist like myself to handle it for you. Any way that you choose needs to be done just right if you are trying to generate new business from the internet.
Off-page optimization is equally important to on-page optimization and is often times where many SEO techniques differ from one another. The main Idea for off page optimization is to acquire links from other reputable websites in your niche that will pass their own trust from Google to your site. When you have high quality back links it is easier to rank for keywords that have a lot of competition.
There are several ways to earn backlinks for your website. One of the easiest ways for a local business to gain trust in the form of backlinks is through business directories. This type of backlink is referred to as a citation. A citation contains a business’s name, address, phone number (NAP) and a link back to the business web page.
Another solid way to further legitimize your brand in Google’s eyes is to have active social media handles created on all of the main platforms. When Google sees this network of websites with your information all pointing back to your business then it is more likely to consider you a trustworthy brand and start associating your business name with the niche that you operate in.
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