The 4 website speed factors that you should focus on Today

You’re a business trying to take it to the next level. You have a website built and it works but is it doing exactly what you want it to, to generate you the most business possible? My name is Broderick Srodes and I’m going to tell you why having an optimized website and a good website speed is absolutely critical in generating more cash flow.

It is no mystery that a fast website is desirable, but how much exactly does speed affect? To start with the smallest figure, a 1 second delay reduces page views by as much as 11%. Add another .5 seconds to that and we are all the way up to 20%. If you are pushing $100,000 dollars worth of sales every month from your website, we are talking about a loss of $20,000 every month for 1.5 seconds of loading time.

A study was conducted by SOASTA in April 2017 with the following results:

  • A 100-millisecond delay in website load time can hurt conversion rates by 7 percent 
  • A two-second delay in web page load time increase bounce rates by 103 percent
  • 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load

The data clearly shows how important even the most seemingly miniscule amount of time will greatly impact your success. “Since my days as Executive Director at Shop.org I have seen how e-commerce businesses are impacted by performance challenges, yet struggle to identify and treat the root cause,” said Scott Silverman, co‑founder of GrowCommerce and the Global e-Commerce Leaders Forum. What are some of these root causes?

Website Speed Factors

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Oversized Images

Images are a crucial part of making your website looking crisp and clean which is an obvious desire to keep the viewer interested in your page. Making sure your images are optimized is a huge step towards your website performing the way you want. The three things we are looking for when we talk about optimizing an image are: 1)Make the image visually appealing, 2) Making the image load quickly, 3) Making images easy for search engines to index.

On average 1.49 MB takes 7 seconds to load on a 3G connection. Know that 70% of all web pages are over 1 MB, 36% are over 2 MB and 12% are over 4 MB. Simply compressing images can save 250 KB, which is something more than 30% of web pages can use. The most basic step you can take for this is to reduce the image size without compressing the image itself.

Plug Ins

You want your website to be top of the line and have as many features as necessary to entice the consumer, but don’t go overboard. With some of the more popular content management systems like WordPress, Drupal and Joomla, adding features is as simple as clicking a button but adding too much can severely limit your websites performance.

Ensuring you are using plug-ins that are well coded, have good reviews and are recommended by trusted sources will ease your troubles when it comes to speed. Just remember add-ons require server resources to run properly. With the use of P3Profiler you can gather details about which plug-ins are slowing your site down.


Put in simple terms Caching allows your website to be loaded faster the second time it is accessed by using stored data. To be effective caches need to be as small as possible. WordPress and Joomla have many plug-ins to serve this purpose. In order for your website to excel it needs to have quality server-side caching.

Content Delivery Networks

A content delivery network(CDN) is a group of servers distributed across a large area and work together to provide faster internet content delivery. How is a CDN going to help you?

  • Reducing the Distance – Lessening the distance between the client and the data they are accessing
  • Hardware/Software Optimization – Improving performance of server side infrastructure, by using solid state hard drives and efficient load balancing
  • Reduce Data Transfer – Employing methods to reduce file sizes so that initial page loads occur more rapidly

What is the Industry Standard for Website Speed?

The average load time or website speed for desktop is 4.7 seconds and 11.4 second for mobile. These are the bare minimum standards that you need to reach for when creating your website. The loading time you should aim to achieve is 2-3 seconds. That would put you far above the average and therefore give you a higher success rate among your competition.

Did you know that on top of getting you more sales when a potential client visits your website, your load speed also affects your Search Engine Optimization(SEO)? By simply having your website load as quickly as possible, you will be more likely to appear at the top of a google search.

If you are curious how your website is performing, the following are some of the many great resources to determine if your website is up to par:

What does this all mean?

The things listed in this article only cover a fraction of all the problems that you may run into when either creating or managing your website. If you’re looking for a cost effective transition into a more successful website that will guarantee you clientele, having a professional handle all of your worries may be the route to take.

By using our website speed services at Bird Digital you are guaranteed the highest grossing website the internet has to offer at a very competitive price. If you want to be at the top of your industry when it comes to digital marketing and website management, fill out your information in the block below, contact us and we will handle all your problems for you.

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