Local Business Citations
Local business citations are a part of our search engine optimization process. Recently, a client of mine asked “what do local business citations do and why do we need them?” Continue reading and I will explain the benefits to you, your customers, and your digital marketing strategy.
What Is A Business Citation?
A business citation, often times called a local business citation is part of a healthy digital marketing plan. There are websites that list other businesses for the purpose of helping users find the service they are looking for.
These websites are called business directories. Directories can be very specific or very broad. They categorize business listings based on geography and industry.
Any business that is serious about being found on the internet has at one point in time filled out a business directory listing. You may not think you have, but if you use Google My Business to get found online, then you have already put your name into one of the largest business directories available.
Other business directories include:
- Yellow Pages
- and many more business directories
Why Do I Need Citations For My Business?
Your business needs to be in the local and national business directories with proper citations. Otherwise, you might be missing out on new customers.
Not only do they help people find your business information, they also help search engines find your business.
One of the services that we offer is ranking your business on Google in the maps 3 pack. If your business isn’t listed in the right directories you may not experience as much traffic from your listing as you could.
The bottom line here is that you need to have citations to prove to Google that you’re a real business and to be in front of people who use those business directories.
How Do Local Citations Help Me Rank?
Local business citations are important for showing as a maps 3-pack search result. Google will not show your business over another business that has a more complete local citation profile. Remember the name of the game is to be the most relevant result for whatever search term is entered into the search bar.
What Does A Business Citation Consist Of?
Business citations are often abbreviated as “NAP” in the world of SEO. NAP stands for name, address, and phone number. I was taught that it is very important to maintain a consistent citation profile across the internet. This means that all of your listings need to have consistent and accurate information.
I have read some arguments that Google is now capable of grouping somewhat inaccurate listings together and identifying them regardless of errors. Whether that is true or not, it is in good form to try to keep your business citations up to date and free of errors.
Besides just the basic NAP information, directories will often let you include:
- a short or long description
- photos of your business, employees, and owners
- videos or links to videos
- social profiles
- business categories
Who Can Help Me With My Business Citations?
There are many online services for business citations. Reaching out to a business citation service can help save you from wasting time trying to get figured out on your own. In fact, if you have little time, there is no reason for you to try and tackle business citations on your own. It is a very tedious and frustrating process when you don’t know what you’re doing.
We would be glad to help you find the right listings to get results. All you have to do is contact is fill out the form below and we can set up a good time for you to speak with one of our marketing professionals.
BIRD Digital can provide you with a custom solution to fit your budget and needs. If we cannot provide the service we can surely recommend you to someone who can. We never turn away those that need help with their digital marketing.